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Funneling Data for Effective Decision Making

Funnel Optimisation

Marketing funnels, sales funnels, automated marketing – these are all phrases most of us have probably heard, but what do they actually mean? If you’re interested in taking your marketing and sales processes to the next level, funnel optimisation is a necessity.

Funnels are just illustrations of your customers’ (or potential customers’) journeys towards a purchase. Everyone passes through different stages of that journey, and it is important to understand how each of the stages differ.

Funnel optimisation

Funnelling your data simply means organising it in conjunction with your marketing efforts. Anyone familiar with marketing funnels, and its various stages, will already understand the importance of marketing to the right people at the right time; funnel optimisation just takes it one step further.

Just as you would tailor your services and recommendations to suit your customers, it is essential that you tailor your marketing efforts to the people you’re targeting. By segmenting your audience into specific categories (warm leads, cold leads, interested in X service), you can ensure that every message you send out is getting in front of the right people.

With the right system, you can set up entire automations to do all of this for you. All you need to do is collect the data and mark it accordingly.

How Maximist can help

Understanding how to manage your databases is essential for any business hoping to improve their efficiency. Gone are the days that long lists on spreadsheets, with all of your clients’ and leads’ data, will do the job. A sophisticated system that is both highly secure and capable of running effective automations is now required.

Our systems here at Maximist are designed to do everything at once: they keep your data secure, allow you to categorise your leads however you choose, and let you track your sales and marketing efforts all in one go. To find out more about our funnel optimisation offerings, get in touch with us today on 0800 059 0116. Alternatively, fill out one of our online contact forms and a member of the team will get back to you as quickly as possible.