What is owned media?
Owned media simply refers to anything directly under a company’s control. No external parties get paid (paid media), and there’s no reliance on another source creating content (earned media).
Email marketing campaigns, websites, and blogging are excellent examples of owned media, all of which has the potential to be extremely effective in the right hands.
The main advantage of owned media online is that you control everything. You are able to control the quality and quantity of content you produce, meaning that you can take complete control of the marketing process.
SEO (Search Engine Optimisation)
By investing in your business’ SEO, you’re ensuring you place the necessary importance on online exposure in the world of digital media. Site audits and keyword research, followed by a combination of on- and off-site optimisation work, will ensure your business has the best possible chance of performing.
As with any marketing investment, it is essential to understand how the process leads to tangible ROI (return on investment). SEO generally works best in three stages: improve rankings, monitor traffic, and ensure conversions.